Myopia is the most common refractive error globally, affecting an estimated 2.6 billion people in 2020. Health promotion and education play a vital role in the prevention of high myopia and its associated complications, while also raising awareness of good eye health behaviours and addressing common reasons for non-compliance to spectacle wear.
In the context of the Be He@lthy Be Mobile initiative, the World Health Organization and the International Telecommunication Union have developed “A toolkit on how to implement mMyopia”. This toolkit includes evidence-based message libraries for key end-user groups, along with operational guidance and resources for adapting, implementing and monitoring the mMyopia programme. The toolkit is intended to assist policy- and decision-makers and implementers to establish a digital health programme targeting education on myopia and its prevention.